Data security and privacy are top priorities at SHEIN. Our U.S.- based Privacy Office works to protect the personal data of our customers and employees in accordance with leading industry practices and applicable regulations.
We do not sell or share customer data with anyone. We are committed to collecting and using only the minimum amount of data necessary to provide our services. We use aggregated data from first-party interactions with our mobile app and website. This data informs our designs, a key step in our unique on-demand business model.
When information is collected from or about our customers, employees, and partners, we process, use, and store it in compliance with applicable laws and regulations.
Additionally, SHEIN’s Supplier Security Requirements were designed to ensure responsible, secure operations across our supply chain. It sets the standards for how suppliers must protect physical facilities, data, and systems, in alignment with industry best practices and our commitment to safety and integrity.
Cybersecurity is built into our business. Security is embedded in every step of the application development lifecycle and every layer of technology. Our U.S.-based Global Security and Risk Management Team is focused on building and running security capabilities to identify threats, mitigate risks, and ensure regulatory compliance. Our systems and controls align with standards set by the International Standards Organization (ISO), the National Institute of Standards and Technology (NIST), and the Payment Card Industry Data Security Standard (PCI DSS).
Jump to Section: Governance
Jump to Section: Governance
Governance
We are committed to operating responsibly across every area of our business and hold ourselves to international best practices. The trust of our customers and partners is paramount, so we implement industry-leading policies and practices designed to protect those we work with.
Product Safety
SHEIN’s global compliance teams monitor changes and developments in product safety laws and regulations, continually investing in and optimizing our compliance processes. Our agreements and policies with merchants mandate that all merchants comply with applicable product safety laws and regulations in the countries where their products are sold.
SHEIN has a due diligence process to assess any new product categories created by our business team. This ensures that we are fully aware of the relevant compliance requirements for each type of product and can establish appropriate guidelines for merchants. For a wide range of categories, SHEIN configures product rules in its system covering standards for testing, registration, certification, labeling, and more. Merchants must provide compliance documentation, such as certificates and test reports, before listing these products.
SHEIN conducts ongoing monitoring and random checks on products. Prohibited products are continuously flagged through automated system tools (e.g., image recognition) and manual inspections. Testing is carried out by leading third-party laboratories, including Bureau Veritas, Intertek, SGS, and TUV-SUD. If a product is found non-compliant, it is removed from sale immediately. This includes monitoring CPSC and other regulators’ recall notices, removing identical products from SHEIN sites promptly, and conducting internal self-inspections based on media reports and regulators’ safety alerts.
SHEIN is committed to maintaining a network of high-quality sellers, holding all sellers to rigorous standards and eliminating non-compliant merchants. SHEIN will take action against merchants who sell non-compliant products or contravene agreements and policies, whether identified by a regulator or through internal monitoring.
For SHEIN-branded apparel, we have implemented a multi-faceted product safety protocol to monitor and simulate compliance with applicable laws and regulations. This includes mandatory documentation, tracking, and chemical safety testing at the supplier level. All SHEIN suppliers are required to comply with these controls and standards.
SHEIN’s incident response protocol states that any product found non-compliant with safety requirements in any jurisdiction will be immediately delisted globally. This process is managed by a designated compliance team in the LCC. For each incident, we conduct a gap analysis and update control rules accordingly. The compliance team coordinates with stakeholders to manage recalls, including delisting the product, notifying impacted customers, recalling items, and issuing refunds when applicable.
Intellectual Property
SHEIN respects and protects intellectual property (IP) rights. Whether designs come from our in-house design team, our marketplace sellers, or our more than 5,300 independent SHEIN X designers, we strive to avoid infringement and take swift action if we find it. Designers and artists work hard to create their work, and we’ve set a high bar for protecting those efforts.
Our intellectual property compliance program is led by a U.S.- based team with strong industry experience. We are committed to setting a high bar in IP compliance efforts and benchmark ourselves against leading international standards. We continuously evaluate and improve our approach to mitigating IP infringement.
SHEIN educates designers, manufacturers, and third parties about intellectual property to ensure all parties are aware of our policy and the ramifications of infringement. They must adhere to our policy and certify that their products do not infringe on third-party intellectual property, and we require evidence of creation, ownership, or originality. Disciplinary action is taken against suppliers found to have provided problematic products, including financial penalties and termination.
We have implemented a number of controls and continue to invest in and improve our product review process. To detect IP infringement early on, a dedicated team utilizes image-recognition technology and manually scans all products before they are added to our website.
We also operate a dedicated IP Complaint Portal where rights holders can submit takedown notices for alleged infringement of trademark, copyright, patent, or design rights.
Tax Compliance
As a global company, we believe taxes must be paid where value is created, and we comply with the domestic tax laws of the countries in which we operate. We are subject to the same tax regulations as our industry peers. Our corporate tax policy is based on internationally agreed tax regimes, including transfer pricing rules and the upcoming global minimum tax.
Our Policies
Our policies define the standards and set the approach for our business. Here are the important policies that guide how we operate:
SHEIN is built on the idea that there is no single standard for beauty and that individuality has inherent value that should be expressed without fear of discrimination. We are committed to maintaining a diverse and inclusive business that honors and respects the individuality of our customers and provides a fair and welcoming workplace for our employees, enabling them to bring their unique contributions to the company.…
SHEIN is dedicated to operating in a responsible and ethical manner. We have aligned our Human Rights Policy with the international principles described in the United Nations’ Universal Declaration on Human Rights, the International Labour Organization’s Declaration on Fundamental Principles and Rights at Work, as well as with the laws and requirements established in the countries where SHEIN and our suppliers operate.…
SHEIN is committed to providing a healthy and safety work environment for all our employees, and to safeguarding workers’ rights under the law of the countries where it operates. SHEIN provides health and wellness support, which may take the form of trainings, benefits, and/or other resources, to its employees to promote awareness. SHEIN also works hard to identify potential risks to the health and safety of its staff and mitigate those risks in a timely manner with consideration of respected…
SHEIN has adopted a code of ethics to enable employees, contractors, suppliers, and other SHEIN-related parties to understand how to comply with applicable anti-corruption laws and regulations, and our ethical commitments.
To partner with us, suppliers of SHEIN-branded products must sign and agree to adhere to our Supplier Code of Conduct (SCoC), which has been formulated to generally align with the core conventions of the ILO and the UN Universal Declaration of Human Rights (UDHR). The SCoC outlines several critical requirements aimed at enforcing ethical labour practices, including but not limited to the prohibition of all forms of forced labour and child labour, the restriction of unacceptable practices such…
SHEIN’s Supplier Responsibility Standards lay out detailed expectations for its global supply chain in areas including labor rights, health & safety, environmental protection, and ethics.
To closely monitor our suppliers’ compliance with SHEIN’s standards, we have implemented a comprehensive SHEIN Responsible Sourcing (SRS) Policy that establishes clear guidelines and accountability measures for any
violations, and provides for audits to assess compliance.
We set out chemical limits for finished goods (fabrics, trims, clothing, accessories) that touch the skin, aligning with regulations in the EU, US, and other jurisdictions. It defines prohibited substances (like certain azo dyes, heavy metals, PFAS, formaldehyde, flame retardants, etc.), required tests and limits, and mandates that suppliers do testing, provide lab reports, and follow risk‐assessment tables.…
SHEIN’s Manufacturing Restricted Substances List (MRSL) sets strict rules to protect workers, communities, and the environment by prohibiting or limiting hazardous chemicals in textile, leather, synthetic, and polymer production. Suppliers must follow risk assessments, provide safety data and testing, and use ZDHC-certified formulations where possible.…
Animal welfare is important to us and no animals should be harmed in the making of our products. We are committed to improving animal welfare across our global supply chain and support ongoing animal welfare standards in the industry.
SHEIN strives to provide clear, specific, accurate, reliable, substantiated and transparent information to consumers and other stakeholders in relation to its environmental and social claims (“Green Claims”). We believe that this will not only empower consumers in making better informed purchasing decisions, but is also compliant with anti-greenwashing, consumer protection and other relevant regulations.
SHEIN will not knowingly mislead consumers and other stakeholders through unsubstantiated,…