SHEIN’s model is unique. We’ve transformed the traditional concepts of retail by putting our customers at the heart of our business. We listen, observe, and respond agilely to customer demand through a transformative business model that seeks to solve the persistent industry challenge of accurately matching supply and demand. Rather than relying on trend forecasts, SHEIN bases our decisions on customer preferences and purchases.

Around the world, SHEIN designers are plugged into these insights—developing designs, establishing styles, and increasing sizing availability based on feedback received.

SHEIN’s business is built on a digitalized backend system that connects the entire end-to-end production cycle, enabling us to effectively address the mismatch between customer demand and merchandise supply. Production begins with small batches of 100 to 200 pieces per style for SHEIN’s global customer base, and we restock only the items that are in demand based on product performance and customer preference insights.…

SHEIN is strict about compliance with applicable local laws and regulations and committed to working only with suppliers who adhere to our standards in how we do business. We invest in measures to foster responsible practices throughout our supply chain, hold our suppliers to a Code of Conduct that is aligned with applicable international standards, provide training to help uplift supplier standards, and enforce compliance through risk-based compliance audits by reputable third-party…

SHEIN’s approach to supply chain governance pairs enforcement with empowerment, creating a framework where suppliers are not only held accountable for compliance but also supported in their efforts to improve standards. Under our Supplier Community Empowerment Program (SCEP), we have committed up to US$70 million through 2028 on initiatives that advance supplier partners and their communities at different stages of their development, including facility upgrades, training and upskilling for…

SHEIN’s portfolio of brands delivers on customer demand for product variety and exciting shopping experiences. We are increasing value and choices for customers and strive to meet their diverse needs—from chic apparel to cosmetics, homeware to pet wear, from ever-popular SHEIN-branded collections to well-loved products from a global network of vendors and brands.

SHEIN is committed to creating a safe, fair, and transparent platform, and has developed clear and comprehensive rules for third-party vendors in accordance with applicable local laws and regulations where SHEIN Marketplace operates. All sellers on SHEIN Marketplace sign a Master Seller Agreement and are expected to comply with SHEIN’s Marketplace Policies, as applicable.

In furtherance of our commitment to being more responsible for our environmental impact, SHEIN is continuously optimizing efficiency along the value chain to conserve resources—water, energy, and raw materials.

SHEIN leverages Aloqia’s proprietary software by integrating it into our sourcing system, ensuring that our designers have the information and access to deadstock materials available for use. This enables more efficient execution in identifying fabrics that meet our strict sourcing criteria, procuring deadstock resources, and measuring the environmental impact savings from using these materials in place of newly produced textiles.

SHEIN has adopted NTX®’s Cooltrans® printing technology to develop an alternative denim production process: Cool Transfer Denim Printing, which, when combined with SHEIN’s agile supply chain management technology, produces custom denim designs with a fraction of the water footprint associated with conventional denim. This allows SHEIN’s suppliers to produce denim products using 70.5% less water compared to traditional denim production methods.

Since 2018, SHEIN has leveraged Digital Thermal Transfer Printing (DTTP) for a wide range of apparel products. With DTTP, dyes are printed onto thermal transfer paper before being transferred onto the fabric to form a pattern. While conventional screen printing uses 0.49 tons of water to produce 100 meters of fabric, SHEIN’s DTTP is completely dry, improving operational efficiency and reducing each garment’s water footprint.

Polyester accounts for the majority of SHEIN’s fiber portfolio, making the transition to recycled polyester a significant aspect of our decarbonization initiative. SHEIN believes that a more optimal pathway for recycled polyester is to support the scaling of recycled polyester made from textile waste in order to create a truly closed-loop alternative. We are working hard to ramp up textile-to-textile recycling capacities to accelerate this transition in collaboration with ecosystem partners.