People

Equitable Empowerment

Equitable Empowerment underlies our commitment to improve the lives of our ecosystem partners; it is a catalyst for building more sustainable, inclusive and resilient communities and societies.

Our Targets and Aspirations

We have set aspirations that empower stakeholders to hold us accountable to be a:​

  • Preferred brand for customer self-expression.​
  • Top-ranked employer for employee talent.​
  • Preferred brand partner for creative talent collaborations.​
  • Preferred responsible purchasing partner for suppliers.​
  • Responsible corporate citizen that improves lives in the communities we reach.

Our strategic priorities for driving impact are to:

We aim to provide customers around the world with safe access to affordable means of self-expression—regardless of culture, gender, age, body type, ability, or economic status.

Enable Self-Expression For All

Our customers are at the center of our business. We offer a broad selection of products that cater to and appeal to a diverse global audience, anchored by a firm commitment to inclusivity, ensuring all customers are treated equally, regardless of socio-economic status, location, body shape, style, culture, gender, or age. SHEIN is accessible in over 160 countries, with our app and e-commerce site available in more than 20 languages, allowing us to connect with customers wherever they are.

For all budgets

We believe that quality and style should be within everyone’s reach, regardless of their economic means or background. Our agile supply chain supports SHEIN’s goal of keeping unsold inventory levels low, and as an e-commerce retailer without physical stores, we achieve significant cost savings. These advantages enable us to offer our customers choice and value at consistently affordable prices.

For every body type

Rather than just offering extended sizes for our standard collections, we offer several alternative fit collections designed specifically for individuals with less common body types – including our SHEIN Curve, SHEIN Petite, and SHEIN Tall collections. Designers for these collections undergo relevant training in inclusive design, enabling them to create stylish clothing that accommodates a range of sizes and body types.…

For every style

We offer a vibrant and diverse range of styles, empowering every customer to express their individuality.

To suit every style, our offerings range from vintage and retro-inspired styles under Vintamour and SHEIN Mod, to business-chic designs under MOTF.

In our 2024 surveys administered by The Harris Poll, 4 in 5 customers stated that SHEIN’s variety allowed them to find clothes that fit their style and that they wanted to wear repeatedly.…

At SHEIN, we create a culture that enables talent to reach their full potential. We celebrate the individuality of our team members and work to build a safe and inclusive environment where careers can thrive.

Nurture Our People

We are committed to providing development and career growth opportunities to SHEIN employees around the world, as well as maintaining a safe, inclusive, and respectful environment for our diverse workforce. We aim to empower our employees by offering essential resources and training to support their professional development, advancement, and overall well-being.

Uncovering diverse global talent

SHEIN is a dynamic, young company with a diverse talent pool spanning more than 20 countries worldwide, with more than 30 nationalities represented across our global workforce. To build a strong talent pipeline, we use a multichannel recruitment strategy that includes partnerships with universities and a range of graduate and internship programs. This approach helps us identify emerging talent and create opportunities for them to grow their careers at SHEIN.

Fostering a culture of diversity, equity, and inclusion.

With a culturally diverse workforce spanning many nationalities, SHEIN places great importance on fostering an inclusive work environment where every team member has a voice and feels empowered to contribute their unique perspectives.

This diversity of thought supports well-rounded dialogue and drives continuous improvement across the organization. Our inclusive talent management system provides learning, development, and advancement opportunities for all, guided by the principle of equal…

Investing in the growth of our employees

At SHEIN, we invest in our employees’ ongoing growth and development. In 2024, we allocated approximately US $2.1 million toward employee training and upskilling through in-person workshops and online courses offered via SHEIN Academy, our in-house learning management system providing flexible learning resources. Through both structured and self-guided programs, SHEIN employees completed more than 133,000 training hours in 2024—an average of eight hours of training per employee.

Protecting the health and safety of our employees.

To ensure safe working environments at SHEIN-operated facilities, we implement comprehensive risk management measures, including monthly cross-departmental safety inspections, regular safety meetings, and established reporting channels for identifying and addressing potential hazards. Our Workplace Health and Safety Statement govern all environmental, health, and safety (EHS) practices across SHEIN’s warehouses, distribution centers, supplier facilities, and corporate offices, outlining our EHS…

We seek to promote and embed our core principles among our suppliers and partners, working collaboratively to ensure that our values are reflected in operations on the ground. We are committed to conducting our business in a responsible and ethical manner, and to ensuring that people employed across our supply chain are treated lawfully, fairly, and with respect and dignity.

Cultivate an Ethical Supplier Network

SHEIN acknowledges the inherent complexity of supply chains and recognises that many components lie beyond our direct control. Nevertheless, we are committed to fostering responsible practices throughout our supply chain network. Our approach to supplier management is three-pronged: purchasing fairly, enforcing compliance with our policies, and empowering change.

We adopt a targeted approach that prioritises the most relevant actions, given the risks and opportunities in our supply chain – ranging from policy development and implementation to compliance enforcement, training, capacity-building measures, and grievance mechanisms.

As a signatory to the UN Global Compact (UNGC), SHEIN supports the Ten Principles, including those related to human rights, labour rights and anti-corruption. As set out in our Human Rights Policy and Code of Business Conduct and Ethics, we strictly prohibit the use of forced labour, child labour, and unethical conduct in our business operations. We are committed to working only with suppliers who adhere to our standards in how we do business.

Our Approach to Supplier Management

We actively seek to promote and embed our core principles among our suppliers and partners, working collaboratively to ensure that our values are reflected in operations on the ground. We are committed to conducting our business in a responsible and ethical manner, and to ensuring that people employed across our supply chain are treated lawfully, fairly, and with respect and dignity.

Purchasing Fairly

SHEIN is fully committed to managing our supply chain responsibly and views our suppliers as valuable partners whose collaboration is vital to our success. We are committed to building long-term relationships with our suppliers through responsible purchasing practices, based on mutual respect and fair business terms. This includes:

  • Offering our suppliers fair prices informed by industry standards and supported by market research.
  • Ensuring that all our suppliers receive timely payments.
  • Pr…
Enforcing Compliance

To partner with us, suppliers of SHEIN-branded products must sign and agree to adhere to our Supplier Code of Conduct (SCoC), which has been formulated to generally align with the core conventions of the ILO and the UN Universal Declaration of Human Rights (UDHR). The SCoC outlines several critical requirements aimed at enforcing ethical labour practices, including but not limited to the prohibition of all forms of forced labour and child labour, the restriction of unacceptable practices such…

Remediation and Corrective Action

SHEIN works closely with suppliers to guide them on remediating violations and implementing corrective actions. Following each audit, suppliers and subcontractors receive a copy of their audit report along with a set of recommendations to remediate and correct their practices, or establish new policies and procedures, in order to meet SHEIN’s requirements and standards.

Suppliers or subcontractors identified as having committed severe violations under our framework – specifically Immediate…

Access to Grievance Mechanisms

Providing access to effective grievance channels empowers workers to raise concerns and seek redress.

In addition to requiring suppliers to establish feedback channels, SHEIN also operates our own multichannel feedback system that enables workers to report concerns directly to us via email, phone, or text. Workers can anonymously submit their concerns, feedback, and suggestions, which will be handled by staff trained to manage and resolve grievance cases effectively.

Discrimination against…

SHEIN's strengthened supply chain governance (for FY2024)

Our Stats

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SRS on-site audits in China
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carried out on contract manufacturers that represented ~95% of SHEIN-branded products by procurement value
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% of SRS audits receiving an A or B grade in 2024, up from the year before
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% of audits with a D or E grades in 2024, down from the year before

Empowering Change Across our Supply Chain

Our Supplier Community Empowerment Program (SCEP) is an initiative that advances supplier partners and their communities at different stages of development, providing factory and facility enhancements, training and upskilling for workers, and services for communities within the supplier ecosystems. Through the program, SHEIN has been implementing long-term initiatives to empower supplier partners across four key pillars: factory enhancement, technology innovation, training support, and community engagement.

Supplier Community Empowerment Program

Through our Supplier Community Empowerment Program (SCEP), SHEIN has invested more than US$33 million as of the end of 2024 in initiatives that enhance facilities and provide training, upskilling, and other support to suppliers.

Support training and capacity building

To ensure that our internal policies are effectively understood and implemented on the ground, SHEIN invests in targeted training programmes to raise suppliers’ understanding of our ethical standards and equip them with tools and knowledge to operate responsibly. In 2024, we organised 107 group workshops and 1,212 one-on-one training sessions, with participants from both contract manufacturers and Tier 2 suppliers.…

Invest in facilities' enhancements

SHEIN funds supplier facility upgrades that support improvements in efficiency, worker health and safety, and overall workplace conditions. Since 2023, SHEIN has disbursed more than US$7.5 million to renovate and upgrade 203 supplier facilities, across more than 500,000 square metres. In 2024, we upgraded 40 supplier factories in line with our model factory standards, covering about 90,000 square metres of workspace.

In addition to production spaces, SHEIN also supports the upgrading of…

Uplift worker communities

Through the SCEP, SHEIN also funds other initiatives designed to support workers’ welfare and needs beyond the workplace.

Childcare services are offered at no charge to workers at supplier factories, helping to alleviate day-to-day childcare needs. 25 childcare centres were in operation during 2024, benefitting over 1,000 children of suppliers’ workers. SHEIN invested approximately US$320,000 in 2024 to support the operation of these childcare centres.

Providing financial assistance

Under the SHEIN Spotlight programme, we also provide financial assistance to workers of suppliers who are facing economic difficulties, to cover medical expenses, help with school fees for children, and other similar needs. Since the programme began in 2021, we have distributed approximately US$648,000, aiding 644 families and 1,329 school-going children. In 2024, we supported 236 families, providing more than US$185,000 in grants.

Improve Lives in Communities

SHEIN is committed to fostering more inclusive communities and sustainable ecosystems in the places where we operate.

SHEIN's Marketplace Ecosystem

SHEIN Marketplace supports small and independent businesses by connecting them with a global customer base and providing essential tools for success. Sellers can leverage SHEIN’s marketing and social media expertise to enhance brand visibility and expand their digital reach, while performance dashboards offer real-time insights into market demand to inform business decisions. Through access to SHEIN’s global logistics network, sellers also benefit from efficient order processing.…

SHEIN X and SHEIN Xcelerator

The SHEIN X programme assists independent artists and designers in launching their fashion collections by handling product development, marketing, and logistics. Designers earn commissions on sales and retain the intellectual property rights to their designs. Since 2021, SHEIN has paid out over US$12 million in commissions to SHEIN X artists and designers, including approximately US$2.6 million in 2024.

In September 2025, SHEIN began the roll-out of the latest evolution of SHEIN X – SHEIN…

SHEIN Cares

SHEIN Cares is our philanthropic commitment to supporting important causes and organizations. In 2024, we focused on empowering entrepreneurs and designers, promoting women’s empowerment and gender equality, supporting youth development, and alleviating poverty. That same year, we donated over US$6.4 million to local organizations, enabling them to continue their missions and positively impact communities around the world.