Everything starts with our evoluSHEIN strategy.
SHEIN’s evoluSHEIN strategy anchors our commitment to being more responsible for our environmental impact and improving lives in the communities we reach. It comprises three strategic pillars that drive our mission to provide inclusive and affordable fashion for all, regardless of culture, gender, age, body type, ability, or economic status.
The three strategic pillars are Equitable Empowerment (People), Collective Resilience (Planet), and Waste-Less Innovation (Process). With these three pillars, we focus on the most material risks and opportunities for SHEIN and our stakeholders within the ecosystem, and develop strategies to ensure our long-term business resilience.












